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Britney Spears: Teenage Wonder or Manufactured Product?
by Doug Cornell
Britney SpearsBritney Spears is a fine looking young lady.  She probably has a nice personality and I have nothing personal against her.  But do you understand that Britney is a product of her record label, BMG?  She's all packaged up nice and clean for mass consumption, designed to churn out mediocre pop music that your mom and dad will find very easy to ignore.

Record companies exist to make money.  Big piles of cash.  It is far easier and much less expensive for a record company to create a product like Britney than it is to develop a band or real artist over a period of several albums.  But the problem is that these teen artists outgrow their audience and end up on VH1's Where Are They Now?, complaining about how they were used and spit out by the recording industry (after spending zillions of dollars on mansions and sports cars).

Britney will never have to work a day job as she struggles to build a music career.  Her success was given to her, all she had to do is sell her soul to BMG.  Anyone would be tempted to take this path given the chance, to have not just a slice of the pie, but the entire pie.

I once witnessed a young lady, a senior in high school, run a 1600 meter (1 mile) event at a track meet in 4 minutes and 57 seconds- more than 30 seconds faster than the next finisher and faster than 90% of the male runners.  I wondered, why isn't this kid famous?  Why isn't her accomplishment looked at with as much awe as we look at teen idols?

CDNow, who obviously want to sell a lot of copies of Britney's new album, Oops I Did It Again, faces the truth with this review:  

Just because the Britney Spears Empire was not built on actual artistic merit doesn't mean the singer can't craft -- or have crafted for her -- a snappy and utterly enjoyable pop record. From its relentlessly catchy opening title track to its sappy, heart-clenching closer, Spears' follow-up to the who-knows-how-many selling Baby One More Time is an absolute pip, the most likeable hunk of cheese since the Backstreet Boys' Millennium.

Spears is assisted by One More Time producer Max Martin, hitmaker Diane Warren and, of all people, Shania Twain (herself no stranger to cheese), who co-writes "Don't Let Me Be the Last to Know," one of the record's best tracks despite its obvious resemblance to Del Amitri's "Always the Last to Know."

Spears, whose alleged breast implants did more to hurt the cause of teenage female self-esteem than anything since Kate Moss, tries to make up for it with the saucy, Girl Power-ed "What U See (Is What You Get)," in which she admonishes a hapless suitor, "I can never be nobody else / And I like the way I am." Spears is more assured on bristling pop tracks such as these than on gooey ballads, including "Dear Diary," which she co-wrote herself.

Oops is sprinkled with Spears' presumably real answering-machine messages and obviously faked teen banter, all of which is presumably meant to assure her audiences that the ever-richer, ever-blonder Britney is still jest us folks. About her slowed-down, tarted-up version of the Stones' "Satisfaction," the less said the better, though if Devo and Aretha Franklin couldn't do right by it, even the newly pneumatic Britney doesn't stand a chance.

Allison Stewart
CDNOW Pop/R&B Editor